Article
When a product launch is also a learning experience
Before a new product reaches retail shelves, the sales team needs more than a catalogue and a presentation. People must understand how the product behaves, how it differs from alternatives and how to explain its value in real conversations. Avrora Group’s internal FMCG launch used a live, participatory event to connect product knowledge with everyday application.
Making the product tangible
The event was built around a cooking demonstration with an invited chef, featuring Provansal and Rolton products. Participants followed the preparation process, tasted the dishes and asked questions. This shifted the focus from abstract product claims to direct observation and experience.
A programme with a clear purpose
The guest journey combined registration, product positioning, a live cooking and tasting session, Q&A and informal networking. Branded gift packs extended the experience beyond the room. Each stage served the same objective: help sales representatives retain key product messages and communicate them with greater confidence.
Execution and transferable lesson
MVP Agency coordinated the format, presenter management, venue layout, branding, technical production, catering concept and detailed event flow. The broader lesson is applicable across FMCG and retail: internal launches become more useful when teams can try the product, challenge assumptions and connect product features to real-life use.