AVRORA GROUP FMCG SALES LAUNCH | INTERNAL EXPERIENTIAL EVENT | MVP AGENCY

Project Objective

The objective of the project was to prepare Avrora Group’s sales team for the market launch of new FMCG products by creating a strong personal connection with the product before it reached retail shelves.

Instead of a traditional sales meeting, the event was designed as a hands-on experience where participants could taste the products, understand their advantages, and see real-life usage scenarios.

Event Format & Concept

MVP Agency developed an internal experiential format focused on live interaction and education. A well-known celebrity chef was invited as the main speaker and demonstrator.

During a live cooking session, the chef prepared several dishes using the new Provansal and Rolton products, explained their key qualities, and demonstrated how they can be positioned to consumers in everyday cooking.

Participants followed the process step by step, tasted the dishes on-site, and engaged in direct Q&A, turning the presentation into tangible proof of product value.

Event Structure

– Guest registration and welcome

– Product introduction and positioning

– Live cooking and tasting session

– Q&A and discussion

– Informal networking

At the end of the event, branded gift packs were distributed to all participants as a reminder of the launch and a practical extension of the experience.

MVP Agency Scope of Work

MVP Agency managed the project end-to-end, including:

– Overall project supervision and coordination

– Host and moderator management

– Celebrity chef booking and agenda integration

– Catering concept built around the new products

– Venue layout, branding, and technical setup

– Agenda planning and detailed event rundown

Result & Impact

The event transformed an internal product presentation into an engaging experiential launch, increasing product understanding, confidence, and sales team readiness ahead of the market rollout.

Services → Event Management

Services → Experiential Marketing