VICTORY RUN BAKU | CHARITY RUNNING EVENT CASE | MVP AGENCY

EVENT OVERVIEW

Victory Run is one of the most symbolic running events in Azerbaijan. Each year, thousands of participants gather on Baku Seaside Boulevard, starting near the Seven Beauties fountain and completing a 10 km loop along the Caspian Sea. The race is organised as a charity initiative, with all registration fees donated to the YASHAT Foundation, supporting families of veterans of the 2020 Patriotic War.

NATIONAL SIGNIFICANCE

Held annually around Victory Day since 2021 with the support of the Ministry of Youth and Sports of Azerbaijan, Victory Run has quickly become a national tradition. The event combines physical endurance with remembrance, unity and civic pride, bringing together professional athletes, corporate teams and first-time runners.

MVP AGENCY ROLE

MVP Agency joined the project as a creative and production partner, responsible for shaping the overall participant experience and the visual presence of the event. The scope included development of the event’s visual language, design and branding of start and finish zones, route navigation and branding, partner integration aligned with the social mission, and consistency across offline branding and digital communication.

BEYOND THE RACE

Victory Run was designed as a full public experience rather than only a sporting competition. A dedicated fan and activity zone on the Seaside Boulevard featured music, interactive activities, brand activations and a finishing celebration, transforming the race into a shared city moment for participants, families and spectators.

KEY FIGURES

Editions delivered with MVP: 2+

Registered participants per edition: 1,500–2,000+

Corporate and team entries: 30+ teams

Total donations to YASHAT Foundation: to be updated

Social and media reach: to be updated

Services → Event Management

Services → Experiential Marketing