RED BULL GAMING GROUND | FIFA 22 ESPORTS TOURNAMENT AZERBAIJAN | MVP AGENCY
Large-scale FIFA 22 esports tournament for PlayStation 4 in Azerbaijan, delivered with MVP Agency acting as the concept, operations, and tournament partner. The case study highlights full-cycle event management, professional esports operations, large-scale venue transformation, and immersive experiential gaming execution
PROJECT OVERVIEW
Red Bull Gaming Ground became one of the largest FIFA 22 tournaments in Azerbaijan for PlayStation 4, designed to deliver a stadium-level esports experience for console football fans. The tournament attracted more than 750 registered players, who advanced through qualification stages toward a high-intensity offline final.
TOURNAMENT FORMAT AND LOCATIONS
The qualification stage was hosted at Qarabağ Station Club, where participants competed for a limited number of slots in the grand final.
The final event took place at Park Cinema in the Flame Towers complex. Matches were played on large cinema screens in front of media representatives, influencers, and invited guests. Over six hours of continuous gameplay transformed the cinema space into a full-scale esports arena, recreating the atmosphere of a live football night.
PRIZES AND WINNERS
The tournament champion, Ayxan Aliyev, received a PlayStation 5, a FIFA 22 game, and a one-month gaming package at Qarabag Game Center.
Second and third place winners were awarded branded controllers, FIFA 22 games, and additional prizes.
The top eight participants also received gifts from project partners and hosting venues.
MVP ROLE
MVP acted as the concept, operations, and tournament partner for Red Bull, overseeing the end-to-end delivery of the project. The scope of work included development of the tournament concept and competitive format, budgeting and cost control, venue selection and negotiations with Qarabağ Station Club and Park Cinema, full esports tournament operations including player registration, brackets, referees, and scheduling, coordination with media and influencers, on-site production covering staging, screen management, and sound, partner coordination and prize logistics, as well as full photo and video documentation of the event.
RESULT AND IMPACT
The project delivered a premium offline esports experience that brought together Azerbaijan’s gaming community, strengthened Red Bull’s positioning as a key supporter of esports in the country, and established a new benchmark for console football tournaments on the local market.
Services → Event Management
Services → Experiential Marketing
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